dashboard
4.2 Dashboard
dashboardcompany namedashboard tagline
D 01/14
24 month forecastTwo raises carry the business through a $1.4M low point in month 17, ending month 24 with $3.9M in the bank.
chart summary
capital raisedcapital raised2 rounds
revenue (24m)revenue 24mcumulative
minimum cashminimum cashmonth 17
cash at month 24cash at month 24period end
D 02/14
use of fundsOverheads take the largest share of the $7.5M deployed so far, at 39% of total spend.
chart summary
capital raisedcapital raised2 rounds
total deployedtotal deployedcogs, opex, dev
largest uselargest use39.2%
cash in handcash in handperiod end
D 03/14
60 month forecastRevenue scales to $68.3M by year 5 as EBITDA turns positive in year 4.
chart summary
revenue y5revenue y5annual
ebitda y5ebitda y5annual
cash month 60cash month 60period end
ebitda positiveebitda positiveturning point
D 04/14
new client growthClient growth compounds at a 193% CAGR, from an 18-client base to 1,320 by year 5.
chart summary
total clientstotal clientsby year 5
new clients y5new clients y5per year
year 1 clientsyear 1 clientsstarting base
client cagrclient cagry1 to y5
Monthly, 24 months
Annual
D 05/14
revenue by categorySubscription 1 alone carries all of today's revenue; two more lines sit dormant as upside.
chart summary
y1 revenuey1 revenuesubscription 1
y5 revenuey5 revenuesubscription 1
5yr cagr5yr cagry1 to y5
active linesactive linesupside if activated
Monthly, 24 months
Annual, 5 years
D 06/14
unit economicsPer-client cost falls 12% as the model scales toward break-even in month 42.
chart summary
break-evenbreak evenprofit positive
gross margingross marginsteady
profit / client y5profit client y5monthly
cost trendcost trendper client
D 07/14
gross profit marginGross margin holds steady at 71% for five straight years on a software-led cost base.
chart summary
gp margingp marginsteady
gross profit y5gross profit y5annual
gross profit y1gross profit y1annual
gross profit 24mgross profit 24mcumulative
monthly, 24 months
annual, 5 years
D 08/14
cost of goods soldCOGS holds at 29% of revenue even as absolute spend grows from $178K to $19.9M.
chart summary
cogs y5cogs y5annual
cogs y1cogs y1annual
cogs % revenuecogs revenueof revenue
cogs 24mcogs 24mcumulative
monthly, 24 months
annual, 5 years
D 09/14
marketing and highlightsMarketing spend scales to $10.6M by year 5, with CAC running near $18.5K per client.
chart summary
marketing spend y5marketing spend y5annual
marketing spend y1marketing spend y1annual
spend 24mspend 24mcumulative
avg cacavg cacmonth 24
monthly, 24 months
annual, 5 years
D 10/14
marketing cost split97% of marketing spend runs through salaried headcount; paid channels are barely tapped.
chart summary
peoplepeopleof spend
directdirectof spend
indirectindirectof spend
total 24mtotal 24mcumulative
monthly, 24 months
annual, 5 years
D 11/14
overheadsFacilities lead overhead spend at 43.5%, with Software and G&A splitting the rest.
chart summary
overheads y5overheads y5annual g&a
overheads y1overheads y1annual g&a
y5 overheadsy5 overheadsannual
active linesactive linesall active
monthly, 24 months
annual, 5 years
D 12/14
product developmentEngineering salaries carry all product spend, growing from $660K to $12.5M by year 5.
chart summary
product dev y5product dev y5annual
product dev y1product dev y1annual
y5 product devy5 product devannual
dev costsdev costscapitalised
monthly, 24 months
annual, 5 years
D 13/14
people and productivityRevenue per employee climbs to $347K by year 5, ahead of the $310K benchmark.
chart summary
revenue / employeerevenue employeeyear 5
headcountheadcountyear 5
benchmarkbenchmarkrev / employee
rev/emp y1rev emp y1starting base
revenue per employee
salary split
number of employees
D 14/14