team_report

6.1 Team

Slide 1 - Cover (LAVisions layout)layout: title_hero · 16:9

team & vision report

the team behind aisle

three operators who turned their own wedding chaos into a product

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Slide 2 - Team Overview (LAVisions layout)layout: team_grid · 16:9

the team

three operators, one shared wedding disaster story

Maya Whitfield

CEO & Co-Founder

Ex-Airbnb product lead who spent six years building marketplace trust and matching systems before her own wedding convinced her the industry needed a rebuild.

Dev Anand

CTO & Co-Founder

Former senior ML engineer at Stripe who built fraud-detection models processing billions of transactions, now applies the same rigor to vendor matching.

Priya Osei

Head of Operations & Customer Success

Ran wedding and event operations for a boutique planning firm for seven years before joining Aisle to build customer and vendor success from scratch.

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Slide 3 - Founder Bio: Maya Whitfield (LAVisions layout)layout: product_split · 16:9

CEO & Co-Founder

Maya Whitfield

Maya spent six years at Airbnb leading the product team behind its host-matching and trust-scoring systems, work that taught her how much friction disappears when a marketplace understands both sides of a transaction. Before that, she was employee four at a Y Combinator logistics startup that sold to a Fortune 500 buyer eighteen months after she joined. Planning her own wedding in 2023, she tracked forty-one vendor quotes across six spreadsheets and three group chats, and decided the process was a product problem nobody had solved properly. She holds a computer science degree from Cornell and an MBA from Wharton. At Aisle she sets product direction and owns the vendor-matching roadmap.

linkedin.com/in/mayawhitfield

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Slide 4 - Founder Bio: Dev Anand (LAVisions layout)layout: product_split · 16:9

CTO & Co-Founder

Dev Anand

Dev spent five years as a senior machine learning engineer at Stripe, where he built and shipped fraud-detection models that screened billions of transactions a year without alienating good merchants. Before Stripe he did a masters degree in computer science at Carnegie Mellon focused on recommendation systems and interned on Spotify's Discover Weekly team. He met Maya at a mutual friend's wedding, the kind with a spreadsheet mishap that delayed dinner by ninety minutes, and started sketching Aisle's matching engine on a napkin that night. He now leads engineering and the models that power Aisle's vendor recommendations and budget forecasting.

linkedin.com/in/devanand

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Slide 5 - Founder Bio: Priya Osei (LAVisions layout)layout: product_split · 16:9

Head of Operations & Customer Success

Priya Osei

Priya ran day-of and full-service wedding operations for a boutique planning firm in Chicago for seven years, personally overseeing more than 200 weddings and managing relationships with over 150 vendors across the Midwest. She joined Aisle as employee six to build the customer success and vendor success functions from the ground up, drawing on which parts of the old process actually frustrated couples and vendors versus which parts just felt that way. She holds a hospitality management degree from Cornell's School of Hotel Administration. At Aisle she owns onboarding, retention, and the vendor quality program that keeps every recommendation trustworthy.

linkedin.com/in/priyaosei

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Slide 6 - Mission & Vision (LAVisions layout)layout: mission_vision · 16:9

MISSION

make planning a wedding feel like falling in love again

Aisle exists because wedding planning shouldn't require a project manager, forty browser tabs, and a group chat with in-laws. We built an AI planning partner that handles vendor research, budget tracking, and timeline logistics, so couples spend their engagement enjoying it instead of managing it.

VISION

a planning partner as capable as the best planner money can buy, for every couple

In five years we want Aisle to be the default starting point for every engaged couple in the US, the way an agent is the default starting point for buying a house. We're building a marketplace where good vendors get discovered on merit, not marketing budget, and where couples of every income level get the same quality of guidance.

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Slide 7 - Next Hires (LAVisions layout)layout: next_hires · 16:9

next hires

the five roles we're hiring next

Head of Growth

Our vendor and couple-side growth has been founder-led so far. We need someone to build repeatable paid and organic acquisition ahead of our next raise.

Senior ML Engineer

Vendor matching quality is our core product bet. We need a second strong ML engineer to help scale the recommendation and budget-forecasting models past our first 10,000 couples.

Customer Success Lead

Onboarding, retention, and vendor quality are currently one person's job. We need a dedicated lead to own customer success as volume grows.

Vendor Partnerships Manager

Our vendor network is still hand-recruited by the founding team. We need someone focused full-time on signing and onboarding vendors in new metro markets.

Founding Designer

Product design has been contractor-led. We want a founding designer in-house to own the couple-facing experience as we expand beyond the core planning flow.

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