deck

2. Pitch Deck (15 slides)

Slide 1 - Cover (LAVisions layout)layout: title_hero · 16:9
Aisle
The AI app that plans your whole wedding.
Slide 2 - Problem (LAVisions layout)layout: problem_split · 16:9
The problem
Millions plan a wedding every year, but almost none get real help
01
Months of DIY coordination
Couples spend 200+ hours wrangling vendors across spreadsheets, email, and chats
02
Planners priced out of reach
Full-service planners run $3k–$10k, so most couples go without
03
Budgets that quietly blow up
Couples overspend by nearly a third, with no live view of the money
$33,000
average cost of a US wedding, up 30% since 2019
The Knot Real Weddings Study, 2024
Slide 3 - Solution (LAVisions layout)layout: solution_image_left · 16:9
The solution
Aisle is a wedding planner in your pocket, a team of AI agents that plan the whole thing.
From budget and venue to vendors, timeline, and guest list, Aisle plans, negotiates, and coordinates your wedding for a fraction of a planner's fee.
Slide 4 - Product (LAVisions layout)layout: product_split · 16:9
The Product
One app. A full planning team. Every detail handled.
01
Your planning agents
Specialized AI agents own budget, vendors, timeline, and guests, working together like a real planning team.
02
Match and book vendors
Aisle matches you to vetted vendors in your budget and books them in-app, with messages and contracts in one place.
03
Live budget and timeline
Every decision updates your budget and timeline instantly, so you always know what is left and what is next.
The result: a fully planned wedding without the $10k planner or the 300 hours.
Slide 5 - How it Works (LAVisions layout)layout: how_it_works · 16:9
How it works
From engaged to planned in a weekend, not a year of stress.
Step 01
Share your vision
Date, budget, guest count, and style. A 5-minute chat sets it all up.
Step 02
Get your plan
Aisle builds your budget, timeline, and vendor shortlist in minutes.
Step 03
Match your vendors
Review vetted vendors in your budget and book them from the app.
Step 04
Coordinate everything
Agents handle messages, payments, and your day-of timeline.
Step 05
Walk down the aisle
Show up to a wedding that is fully planned and on budget.
Most couples book their venue in the first week.
Slide 6 - Value Proposition (LAVisions layout)layout: value_prop · 16:9
Value proposition
The only wedding planner that is full-service, personal, and under $60 a month.
DIY spreadsheets
Current solution
  • 200+ hours of work
  • No expert guidance
  • Budgets drift
  • Free, but exhausting
Human planner
Current solution
  • $3k to $10k fee
  • Expert, full-service
  • Limited availability
  • Out of reach for most
Marketplaces
Current solution
  • Vendor directory only
  • No planning or budget
  • You do all the work
  • Ad-driven listings
Aisle
Your company
  • Free, Pro $59/mo
  • Full-service AI team
  • Always on, instant
  • Personal and on-budget
Agency-level planning at app prices, for every couple, not just the top 15%.
Slide 7 - Features (LAVisions layout)layout: product_split · 16:9
Features and benefits
Every feature built to get a couple from engaged to married, calm.
01
Smart Budget
Tracks every deposit and payment in real time and flags overspend before it happens.
02
Vendor Match
Recommends vetted vendors in your style and budget, with reviews and instant quotes.
03
Timeline Agent
Builds and adjusts your planning and day-of timeline automatically.
04
Guest and RSVP
Manages invites, RSVPs, meals, and seating in one place.
05
Negotiator
Drafts messages and negotiates vendor quotes to keep you on budget.
Why now
AI agents just got good enough to replace a $10k planner, right as wedding costs hit record highs.
01
Agents went production-ready
Frontier models can now plan, negotiate, and coordinate multi-vendor projects reliably.
02
Wedding costs at record highs
The average US wedding is up 30% since 2019 to $33k, pushing couples to a cheaper way.
03
Couples are digital-first
Millennial and Gen Z couples plan on their phones and expect an app, not a binder.
Market opportunity
A $12B US opportunity to be the planner for every couple.
TAMSAMSOM
$12BTotal addressable market
2.5M US weddings x ~$4.8k planning and services spend
The Knot, IBISWorld 2024
$4.8BServiceable addressable market
Digital-first couples in target US metros
~40% of TAM by couple segment
$240MServiceable obtainable market
5% of SAM within five years
In line with early Zola and Honeybook capture
Slide 9 - Business Model (LAVisions layout)layout: business_model · 16:9
Business model
Freemium app, premium planning subscription, plus vendor commissions.
Main income
Premium planning subscription
Free to start; Plus $29/mo and Pro $59/mo across a ~12-month planning window.
Unit economics
Vendor commissions of 8 to 12% on bookings made through Aisle.
Featured vendor placement and marketplace fees.
Slide 10 - Go To Market (LAVisions layout)layout: product_split · 16:9
Go to market
Reach couples where they already plan, on their phones and through their vendors.
01
Organic wedding social
Short-form planning content on TikTok and Instagram, the top discovery channel for couples.
02
Vendor partnerships
Vendors invite couples to Aisle to manage bookings, turning supply into demand.
03
Couple referrals
Couples invite partners, families, and vendors, so every wedding seeds dozens of users.
04
Creator and influencer
Wedding creators and recently-married couples drive trusted, high-intent installs.
05
App store and SEO
Rank for high-intent wedding planning searches and app-store discovery.
Slide 11 - Team (LAVisions layout)layout: team_grid · 16:9
The team
A team that has scaled consumer marketplaces and shipped production AI agents.
Maya Whitfield
CEO & Co-Founder
Ex-Airbnb product lead who spent six years building marketplace trust and matching systems before her own wedding convinced her the industry needed a rebuild.
Dev Anand
CTO & Co-Founder
Former senior ML engineer at Stripe who built fraud-detection models processing billions of transactions, now applies the same rigor to vendor matching.
Priya Osei
Head of Operations & Customer Success
Ran wedding and event operations for a boutique planning firm for seven years before joining Aisle to build customer and vendor success from scratch.
Slide 12 - Competitive Advantage (LAVisions layout)layout: competitive_matrix · 16:9
Competitive advantage
The only full-service planner at app pricing
01
A full AI planning team, not a vendor directory you navigate alone.
02
Live budget tracking and overspend alerts on the average $33k wedding.
03
Built-in negotiation that drafts and closes vendor quotes for couples.
04
End-to-end coordination from $29 to $59 a month, not $3k to $10k.
Full-service planning
Affordability
The Knot
Zola
Human wedding planners
Aisle
Slide 13 - Roadmap (LAVisions layout)layout: roadmap_3phase · 16:9
Roadmap
Three phases from US launch to category leader
Now - Q4 2025
Seed (raising now)
Launch in top US metros
Ship core budget, vendor, and timeline agents
Go live across top US wedding metros
Onboard first couples through full planning cycle
Seed first vendor partnerships in launch metros
Prove organic and vendor-led acquisition channels
Q1 2026 - Q4 2026
Seed deployed
Scale to 250k couples
Build national vendor network across metros
Launch negotiation and in-app payments
Roll out Plus and Pro premium tiers
Reach 250k couples on the platform
Turn EBITDA positive by Q4 2027
2027 - 2028
Series A target
Become the category leader
Expand into the UK and EU markets
Add registry and wedding website products
Scale the vendor marketplace nationally
Reach $40M ARR by 2028
Raise Series A on proven metrics
Slide 14 - Forecast (LAVisions layout)layout: forecast_kpi_chart · 16:9
Forecast
On a path to $40M ARR and profitability by 2028 on subscription and commission revenue.
Capital Raised$8.0M2 rounds
Revenue (24m)$3.4Mcumulative
Minimum Cash$1.4MMonth 17
Cash at Month 24$3.9Mperiod end
Two staged raises fund the path to $3.4M of 24-month revenue, with cash never dipping below $1.4M.
Share CapitalRevenueOperating ExpensesEBITDACash at end
24-month cash forecast · line chart
Slide 15 - Ask (LAVisions layout)layout: ask_kpi_charts · 16:9
The ask
Raising $3M to reach 250k couples and $10M ARR.
The Ask$3MSeed, SAFE @ $15M cap
Runway24 monthsto Series A metrics
Profitable fromQ4 2027EBITDA positive
Use of funds (waterfall)
uof chart
Allocation (donut)
allocation chart